About Sanrio

Sanrio is a global lifestyle brand best known for its pop culture icon Hello Kitty and a diverse portfolio of beloved characters. We specialize in designing and selling a wide range of products including stationery, accessories, apparel, and home goods that promote social communication. For over sixty years, we have fostered community through our unique retail experiences and high-quality collectibles.

Our Mission

To bring smiles to people's faces and foster social harmony through the philosophy of 'Small Gift, Big Smile'.